We are a couture fashion brand that create and sell handcrafted couture designs with women’s body in mind.
Our vision is to dress those to please themselves, who are daring enough to take a chance and say here i am today, with beautiful individuality to each and every consumer with quality craftsmanship and different elements styled for there body and for the future, delivered in great customer service.
Our mission is to create hand crafted garments as a second skin to say who you are without you the consumer to ever saying a word by utilizing different elements, shapes and creating specialized designs made to fit you!
As a native Detroiter who resides in Chicago, Niecele Raya possesses the bold and brazen talent necessary to create unique designs that catch the attention of people everywhere. Using unique shapes constructed from the finest textiles available, her designs command, “Don’t be the Ordinary, be the Extraodinary”.
Niecele has a Degree in fashion design and business, BFA in Fashion Studies, attending London College of Fashion & Columbia. Mrs. Raya draws inspiration for her avante garde designs from her love of nature and travels. One can feel the passion for the arts because, as Niecele says, "It is the greatest thing in the world to have a thought in your mind or a feeling in your heart that you convey or create for others to see. It does not matter if people see it as you do. In fact, it adds more interest if they see more, or other things, you had not intended." Niecele's designs portray her unique ability to interpret the beauty of the abstract and converge it into a magnificent “work of art.” To create beautiful garments that enhance every part of the person that it adorns making them happy, self assured and more beautiful.
“I designed a garment for a friend of mine. I thought she looked Beautiful, so i told her she was Beautiful. She literally cried! I told myself if i can make her feel as Beautiful as she looks and feels, i want to make you look and feel just as Beautiful..”